In order for agricultural land to thrive optimally, regular fertilization is necessary. But adding manure at random can also not be a good idea. Soil analysis is the solution. “Only 10% of the world’s farmers have access to laboratories. They are often too far away, they are too expensive, it takes too long and it is opaque. We started in 2013 because we want to change that. We really want to give all farmers the opportunity to analyze their land”, says Christy van Beek, head of agriculture at AgroCares.